The New Business Roundtable creates a joint learning environment for large companies on New Business Development. New Business Development is intrinsically difficult for firms, while essential for the their future. Many firms lack specialized knowledge on how to perform these activities in an optimal manner. The New Business Roundtable serves to fill that gap.

We organize two yearly events in which peer-to-peer learning is key. External speakers from companies and academia add to these events.

In addition, the New Business Roundtable facilitates communication between members in smaller meetings.


Upcoming Events

September 28, 2017: Full Day Event, Sharing Best Practises and Challenges

Karel V Hotel, Utrecht

At a unique, historic location in the center of Utrecht, the New Business Roundtable will bring together a group of 30 executives in NBD from various sectors. They will share best practises and challenges ahead (based on real cases) with a focus on two topics: Collaboration with Other Companies, and Transition of Business Models.

November 24, 2017: Mini-Event, Topic TBD

Webex meeting in combination with meeting

During this two hour mini-event, a specific topic of interest (selected by the members) will be introduced by an expert followed by discussion among the participants. Participation can also take place through Webex.


The New Business Roundtable has been founded by Prof. Jan van den Ende and Petra Doelman (MBA) who have a wealth of academic and industry experience in New Business Development. They work together with academic and business partners in North Western Europe to enhance the membership experience, and get the best out of the seminars and events.
Professor Jan van den Ende is professor of innovation and technology management at Rotterdam School of Management, Erasmus University (RSM). He has a track record in research on idea management, market learning for innovation, ecosystem innovation and real options valuation. He is Academic director of the executive course New Business Development and he teaches in the course Leading Business Services.

Petra Doelman MBA is consulting and managing projects in New Business Development. She has extensive experience in setting up venturing activities, creating spinouts and setting collaborations between large companies (Shell, Philips) and start-ups. She has experience in different industries (high tech, chemicals, healthcare) and teaches workshops for new business professionals. Petra has an MBA from RSM.